Instagram has quickly become one of the most popular social media platforms around the world. With over one billion active users, it is no surprise that many businesses have started to use Instagram as a marketing tool to reach a wider audience. In this blog post, we will be discussing how to create an Instagram business account, or in other words, how to switch a personal profile to a business profile.
Before we start, it is important to note that in order to switch to a business profile on Instagram, you must have an existing Instagram account. If you do not have an account yet, you can easily create one by downloading the Instagram app on your phone and following the prompts to create a new account.
Benefits of Having a Instagram Business Account
Switching your personal Instagram account to a business account comes with several benefits. First and foremost, it provides you with access to valuable insights into your followers’ demographics, behaviors, and engagement levels. With this information, you can tailor your content to better resonate with your audience and increase your reach.
Additionally, a business account allows you to add contact information, such as your email address and phone number, making it easier for potential customers to reach out to you. You can also run Instagram ads and promote your posts to reach a wider audience.
Finally, with a business account, you can get verified by Instagram, which can increase your credibility and visibility on the platform. Overall, switching to a business account on Instagram can help you better understand and engage with your audience, grow your business, and establish yourself as a reputable brand on the platform.
How to Create a Instagram Business Account
Step 1: Log into your Instagram account
The first step in changing your Instagram profile to a business profile is to log into your account. You can do this by opening the Instagram app on your phone and entering your username and password. If you are already logged in, skip this step and move on to the next step.
Step 2: Go to your profile
Once you have logged in to your Instagram account, go to your profile by tapping on the icon in the bottom right-hand corner of the screen that looks like a person.
Step 3: Tap the three lines in the top right-hand corner
In the top right-hand corner of your profile page, you will see three horizontal lines. Tap on these lines to open up the Instagram menu.
Step 4: Tap on “Settings”
Once you have opened the Instagram menu, you will see a list of options. Tap on “Settings” at the bottom of the list.
Step 5: Tap on “Account”
In the settings menu, you will see several options. Tap on “Account” to access your account settings.
Step 6: Tap on “Switch to Professional Account”
In your account settings, you will see an option that says “Switch to Professional Account.” Tap on this option to begin the process of switching to a business profile.
Step 7: Choose your business category
When you tap on “Switch to Professional Account,” Instagram will ask you to choose your business category. This will help Instagram to better understand your business and provide you with relevant features and insights. Some of the options include “Public Figure,” “Creator,” “Local Business,” and “Company/Organization.” Choose the category that best describes your business.
Step 8: Add your business information
After you have chosen your business category, Instagram will ask you to add some basic information about your business, such as your email address, phone number, and physical address (if applicable). This information will be displayed on your Instagram profile, so make sure it is accurate and up-to-date.
Step 9: Connect your Instagram account to your Facebook page (optional)
If you have a Facebook page for your business, you can connect it to your Instagram account. This will allow you to easily manage both accounts and run ads on both platforms. To connect your Facebook page to your Instagram account, simply follow the prompts on the screen. For more assistance in connecting your Instagram and Facebook check out the blog post How to Link Instagram to Facebook.
Step 10: Review your profile and start using business tools
Once you have completed all of the previous steps, you will be taken back to your Instagram profile. Take a few minutes to review your profile and make sure all of your business information is correct. You will also see that your profile now has several new features, such as a “Contact” button and insights that show you how your posts are performing. To better understand your Instagram profile analytics, check out The Ultimate Guide to Instagram Analytics.
Congratulations, you have now successfully changed your Instagram profile to a business profile! With your new business profile, you will have access to a variety of tools and features that will help you better understand and engage with your audience. Make sure to take advantage of these features and start using Instagram as a powerful marketing tool for your business.
How to Switch a Instagram Business Account to a Personal Account
If you, for any reason, want to switch back to a personal Instagram account, it’s an easy switch.
First, open the Instagram app and go to your profile. Next, tap on the three horizontal lines in the top right corner of the screen, and then tap on “Settings”. From there, tap on “Account” and then select “Switch to Personal Account”. Instagram will then ask you to confirm your decision, so simply follow the prompts to complete the process.
Keep in mind that once you switch back to a personal account, you will lose access to some of the features that are available with a business account, such as Instagram Insights and the ability to run ads. However, if you no longer need those features or simply want to use your account for personal use, changing your business Instagram account back to a normal account is a quick and easy process.
There you have it. Now you know how to create a Instagram Business Account. We’re sure you will come to love the additional features included with having a business profile.
For additional social media tips and tricks, be sure to check out our other blog posts found here. You can also schedule a 30 minute consultation with us to improve your content strategy.
